Innersense Organic Beauty Review | What to Buy

Rubi Johnson
3 min readAug 5, 2021

Here’s my Innersense Organic Beauty review and recommendations on what to buy from this increasingly popular brand in the curl community. And of course, I’ve got a 15% discount on my exclusive Curly Cailín Bundles! I was first introduced to the brand by one of my sisters, and I’ve been using Innersense products for a year now. I’ve tried almost the entire range, and some made it into My Favourite Products of 2019. I’ve got some great tips for maximum volume using a couple of their products too!

Overview

Innersense Organic Beauty are another brand that has nailed their protein moisture balance throughout their line of products. In order to get that balance, you have to pair, or layer, protein with moisture. Although this line of hair care wasn’t designed specifically for curly hair, and not all products are CG-friendly. Due to the clean hair care formulas, organic ingredients and attention to both protein and moisture, they are fast becoming popular in the curl community.

The Pure line contains the most protein. The Hydrating line is probably the best suited to most curly hair types. And their Colour line is specifically designed for colour-treated hair. It’s the only line I haven’t tried, as my hair is not coloured. Vegan, organic and cruelty free, made using certified organic plant ingredients.

The entire Innersense Organic Beauty range is rated zero on the Think Dirty App. So of course, no parabens, sulfates, silicones, PEG’s, synthetic fragrance or harsh chemicals. I always get incredible shine, hydration, definition and bounce when I use Innersense Organic Beauty products.

Who are Innersense Organic Beauty & The Clean Beauty Edit?

Innersense Organic Beauty was founded in 2005 by husband and wife duo, Greg and Joanne Starkman. With decades of beauty industry experience behind them, they wanted to develop a line of clean, organic hair care products for stylists and hair salons. Which is why their formulas are so highly concentrated and made using such high quality ingredients. In 2006, they launched the Pure and Color Hairbath (which are low poo’s) and Conditioner lines, and Sweet Spirit Leave in Conditioner. Since then, they’ve added their Hydrating line, and a large range of styling products.

Their daughter, Morgan who has gorgeous curly hair, and is a big part of the brand, was diagnosed with Williams Syndrome as a child. This rare, genetic condition ultimately affects health and intellectual abilities, where 26–28 genes are spontaneously deleted on chromosome #7. You can click here to read more about their story. If you follow Innersense Organic Beauty on Instagram, you’ll know Morgan is such a ray of pure sunshine and positivity! If you’re reading this Morgan, hey girl! I love your curls and your beautiful smile!

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Rubi Johnson
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Award-winning blogger, Curly Cailín talks about her journey, tips and advice, reviews and recommendations for following the Curly Girl Method & CG Beauty